News

The global Sensitive Toothpaste market size is expected to be worth around US$ 1.4 billion by 2027, according to a new report by Vision Research Reports.

The global Sensitive Toothpaste market size was valued at US$ 1.0 billion in 2019 and is anticipated to grow at a CAGR of 5.3% during forecast period 2020 to 2027.

Get Sample Copy of This Report (Including TOC, List of Tables & Figures, and Chart)@ https://www.visionresearchreports.com/report/sample/35788

Growth Factors

The industry is expected to be driven by the growing awareness of personal health and dental hygiene. In addition, rising demand for natural and organic products for oral care will lead to a surge in the demand for sensitive toothpaste.

Rapidly growing demand for organic and natural oral care products for teeth sensitivity is driving the growth of the market.

Unhealthy lifestyle habits are the major causes of tooth sensitivity such as aggressively brushing of teeth with hard bristled brush. Food like citrus fruits, hot and cold food, sugary food, sticky food such as caramel and toffee can lead to the teeth sensitivity. In addition, some people under stress make unhealthy life style choices such as smoking, consumption of alcohol, and sugary food can increase sensitivity and oral diseases like cancer, gum diseases, and tooth decay. Unhealthy lifestyle habits and their side effects will drive the market for sensitive toothpaste. However, low awareness about technological innovation about oral care may hinder market growth.

Report Highlights

• The rapid relief segment is expected to exhibit highest CAGR of 7.1% as it relieves sensitivity pain in just 60 seconds coupled with benefits including cavity protection and breath freshening
• The supermarkets/hypermarkets segment accounted for largest market share of 66.3% in 2019 owing to availability of wide range of products
• Online distribution channel is projected to witness fastest CAGR of 7.0% due to growing penetration of e-commerce sites and several offers available on online platforms across the globe
• Asia Pacific dominated the industry in 2019 and is likely to witness fastest growth over the forecast period owing to several initiatives taken by government for oral care awareness
• The market is highly dominated with few players accounting for a significant market share, whereas wide distribution network and brand value help these players to sustain in the competitive market.

Key Players

 

Market Segmentation