The global Roll-Your-Own Tobacco Product market size is expected to be worth around US$ 10.50 billion by 2030, according to a new report by Vision Research Reports.
The global Roll-Your-Own Tobacco Product market size was valued at US$ 7.49 billion in 2020 and is anticipated to grow at a CAGR of 4.6% during forecast period 2021 to 2030.
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Growth Factors
The rising consumption of products among females and students is fueling market growth over the world. The adoption rate of the product is increasing among the youth in major economies, including the U.S. Moreover, the financial stress caused by the COVID-19 pandemic has encouraged numerous smokers to shift from factory-made cigarettes to hand-rolled cigarettes due to the cost advantage of roll-your-own (RYO) tobacco products.
The filter and paper tip segment is expected to register the fastest CAGR of 4.7% from 2021 to 2028. Rapid research and product development of new kinds of filters focusing on removing maximum tar, nicotine, and certain gases are estimated to fuel the segment growth. Furthermore, the introduction of biodegradable or environment-friendly filters is expected to boost the demand for filter and paper tips in the upcoming years.
Europe dominated the market with a revenue share of more than 55.0% in 2020. According to the World Health Organization (WHO), Europe reported the highest prevalence of smoking among adults (28%), with a percentage of the consumption trend observed among adolescents. Cigarettes witnessed the highest consumption among Europeans. The popularity of RYO cigarettes is on the rise among consumers due to the cost-effectiveness of the products and the availability of varied flavors. The consumption of RYO cigarettes in the region is mainly concentrated among men who smoke regularly.
Report Highlights
The offline distribution channel accounted for a share of more than 85.0% in 2020. The segment includes convenience stores, liquor stores, supermarkets, pharmacies, and newsstands. Tobacco companies make extensive use of the retail environment to reach their customers by advertising and promoting their products. Additionally, most fine-cut tobacco retailers are disproportionately located in heavily populated areas with a significant number of minority and low-income population groups, which make up for a large part of the consumer base for fine-cut loose tobacco.
The online distribution channel is expected to register the fastest CAGR of 5.8% from 2021 to 2030. The use of online shopping portals is popular among the young population group, who are the industry’s key consumers. In addition to classic mail-order sales and the many online tobacco products, the increasing prevalence of app-based sellers and delivery services that are significantly popular with young consumers is driving the segment.
RYO tobacco accounted for the largest share of more than 40.0% in 2020. The growing popularity of roll-your-own-tobacco is attributed to the belief that rolling cigarettes is a way to reduce smoking or avoid the toxic chemicals present in commercially manufactured filtered cigarettes. Several smokers also assume that roll-your-own-tobacco products are less harmful because they are more natural. These are generally packaged in pouches. Rolling tobacco pouches and cigarette papers are much less expensive than buying factory-made cigarettes, which has also been contributing to the adoption of roll-your-own-tobacco.
The filter and paper tip segment is projected to register the fastest CAGR of 4.7% from 2021 to 2030. Smokers are increasingly using the filter to decrease the consumption level of tar and other harmful components. Furthermore, manufacturers have been launching environmentally friendly and innovative filter and paper tips in various flavors to increase consumer base and get a competitive benefit over others. For instance, in December 2017, Karma Filter Tips launched its environment-friendly filter tip. These 100% biodegradable products include plant seeds, which breed plants after the disposal of the tip. It also improves the smoking experience.
Europe held the largest share of over 55.0% in 2020. The region has a high smoking rate, which has been driving the demand for the product. According to the WHO, the average smoking rate in Europe was 28.7% in 2018. The factory-made cigarette industry in the U.K. has been witnessing a decline in premium brands’ sales and a consistent growth in ROY cigarettes and other roll-your-own tobacco products.
North America is expected to expand at the fastest CAGR of 4.7% from 2021 to 2030. In North America, especially in the U.S., while the demand for cigarettes has been decreasing, the trend for roll-your-own tobacco cigarettes has been gaining popularity among students, young adults, and the female population. The consumption of tobacco products and hand-rolled cigarettes is actively rising among females in the U.S. This factor is boosting the demand for tobacco and related products in the region.
Key Players
Market Segmentation
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Roll-Your-Own Tobacco Product Market, By Products
7.1. Roll-Your-Own Tobacco Product Market, by Products, 2021-2030
7.1.1. RYO Tobacco
7.1.1.1. Market Revenue and Forecast (2016-2030)
7.1.2. Rolling Paper & Cigarette Tubes
7.1.2.1. Market Revenue and Forecast (2016-2030)
7.1.3. Injector
7.1.3.1. Market Revenue and Forecast (2016-2030)
7.1.4. Filter & Paper Tip
7.1.4.1. Market Revenue and Forecast (2016-2030)
Chapter 8. Global Roll-Your-Own Tobacco Product Market, By Distribution Channel
8.1. Roll-Your-Own Tobacco Product Market, by Distribution Channel, 2021-2030
8.1.1. Online
8.1.1.1. Market Revenue and Forecast (2016-2030)
8.1.2. Offline
8.1.2.1. Market Revenue and Forecast (2016-2030)
Chapter 9. Global Roll-Your-Own Tobacco Product Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Products (2016-2030)
9.1.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.1.3. U.S.
9.1.3.1. Market Revenue and Forecast, by Products (2016-2030)
9.1.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.1.4. Rest of North America
9.1.4.1. Market Revenue and Forecast, by Products (2016-2030)
9.1.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Products (2016-2030)
9.2.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.3. UK
9.2.3.1. Market Revenue and Forecast, by Products (2016-2030)
9.2.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.4. Germany
9.2.4.1. Market Revenue and Forecast, by Products (2016-2030)
9.2.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.5. France
9.2.5.1. Market Revenue and Forecast, by Products (2016-2030)
9.2.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.6. Rest of Europe
9.2.6.1. Market Revenue and Forecast, by Products (2016-2030)
9.2.6.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Products (2016-2030)
9.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.3. India
9.3.3.1. Market Revenue and Forecast, by Products (2016-2030)
9.3.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.4. China
9.3.4.1. Market Revenue and Forecast, by Products (2016-2030)
9.3.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.5. Japan
9.3.5.1. Market Revenue and Forecast, by Products (2016-2030)
9.3.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.6. Rest of APAC
9.3.6.1. Market Revenue and Forecast, by Products (2016-2030)
9.3.6.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Products (2016-2030)
9.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.3. GCC
9.4.3.1. Market Revenue and Forecast, by Products (2016-2030)
9.4.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.4. North Africa
9.4.4.1. Market Revenue and Forecast, by Products (2016-2030)
9.4.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.5. South Africa
9.4.5.1. Market Revenue and Forecast, by Products (2016-2030)
9.4.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.6. Rest of MEA
9.4.6.1. Market Revenue and Forecast, by Products (2016-2030)
9.4.6.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Products (2016-2030)
9.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.5.3. Brazil
9.5.3.1. Market Revenue and Forecast, by Products (2016-2030)
9.5.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.5.4. Rest of LATAM
9.5.4.1. Market Revenue and Forecast, by Products (2016-2030)
9.5.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
Chapter 10. Company Profiles
10.1. Imperial Brands
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. British American Tobacco
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. Japan Tobacco International
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. Scandinavian Tobacco Group A/S
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. Altria Group, Inc.
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Philip Morris International
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. HBI International
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. Curved Papers, Inc.
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
10.9. Karma Filter Tips
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. Shine Brands
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
Glossary of Terms
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