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Ready To Drink Cocktails Market Size – USD 1.65 Billion in 2028, USD 649.10 Mn in 2020, Market Growth – CAGR of 12.5%

Growth Factors

Rising demand for low alcohol-based flavored drinks owing to increasing health consciousness is the primary factor driving the market. Premiumization, convenience, and on-the-go trends among millennials are also driving the market. However, different taxation for ready to drink (RTD) cocktails in various countries and regulations on the pack size are some of the key challenges that manufacturers are facing. In terms of product, spirit-based cocktails emerged as the largest and the fastest-growing segment in 2019 owing to their distinct taste.

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Spirit-based products are made from gin, tequila, rum, and vodka. Gin and tequila-based products, in particular, have a high demand. In terms of packaging, cans segment is estimated to ascend at the fastest CAGR over the forecast period due to the growing demand for convenience and easy-to-carry on-the-go packaging. Cans are much more compact and lighter than bottles and can be recycled more easily. In addition, cans are allowed in public places like swimming pools and parks where bottles are generally restricted. In terms of distribution channel, supermarkets/hypermarkets emerged as the largest segment in 2019.

Key Players

• Diageo
• Brown-Forman
• Pernod Ricard
• Bacardi Ltd.
• Asahi Group Holdings, Ltd.
• Halewood Wines & Spirits
• Shanghai Bacchus Liquor Co., Ltd.
• Suntory Holdings Ltd.
• Manchester Drinks
• Simple Skiff Beverages, LLC

Market Segmentation

• Type Outlook
  • Malt-based
  • Spirit-based
  • Wine-based
• Packaging Outlook
  • Bottle
  • Cans
• Distribution Channel Outlook
  • Supermarkets/Hypermarkets
  • Online
  • Liquor Stores
• Regional Outlook
  • North America
    • U.S.
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • Australia
  • Central & South America
    • Brazil
  • Middle East & Africa (MEA)
    • South Africa

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In this study, the years considered to estimate the market size of Ready To Drink Cocktails are as follows:

• Historic Year: 2017-2020
• Base Year: 2020
• Forecast Year 2021 to 2028

Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

• To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
• Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.

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