The global Maternity Innerwear market size is expected to be worth around US$ 21.32 billion by 2030, according to a new report by Vision Research Reports.
The global Maternity Innerwear market size was valued at US$ 10.40 billion in 2020 and is anticipated to grow at a CAGR of 10.4% during forecast period 2021 to 2030.
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Growth Factors
The increased attention of pregnant women on pregnancy fashion, particularly in regions such as North America and Europe, is one of the primary factors boosting the market expansion. As women have become more cautious about wearing fitting dresses, the adoption of various styles of maternity dresses has increased as a result of shifting fashion trends.
Man-made fabrics such as polyester and viscose blends are frequently used in non-pregnancy underwear. Pregnancy underwear is typically made with a higher percentage of cotton, making it not only softer and smoother on your skin but also more breathable. Because you will feel warmer than usual during pregnancy, synthetic garments can rapidly make you feel sweaty; cotton, on the other hand, can keep you cool.
Report Highlights
In terms of value, maternity briefs dominated the market with a share of 40.5% in 2020. Pregnant women need comfortable underwear that will offer them extra give and won’t pinch and pressure them in all the wrong places as their bodies develop and shift in unexpected ways.
The offline channel segment led the market and held a share of 79.8% in 2020. There are many consumers that prefer to buy maternity innerwear products through offline stores as these stores have a variety of options available in terms of color, type, and material. The main advantage of an offline retail store is that consumers can touch and feel the product before making a purchase decision.
The online channel segment is expected to witness the fastest growth over the forecast period. The rise of the online category can be ascribed to technical improvements and the increasing importance given to online platforms for maternity innerwear, particularly by consumers looking for bargains.
Asia Pacific held the largest share of 51.3%. The need for various types of maternity clothes is supplemented by the increasing spending power of the people, which is a key factor expected to fuel the regional market growth in the forecast period. Consumers in China have a high level of trust in multinational brands and products. Western trademarks are synonymous with high quality and most importantly, safety.
Key Players
| Report Coverage | Details |
| Market Size | US$ 21.32 billion by 2030 |
| Growth Rate | CAGR of 10.4% From 2021 to 2030 |
| Base Year | 2020 |
| Historic Data | 2017 to 2020 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Type, distribution channel |
| Regional Scope | North America, Latin America, Europe, Asia Pacific, MEA |
| Companies Mentioned | Seraphine; Wacoal; H & M Hennes & Mauritz AB; Hatch Collection LLC; MamaCouture; Hotmilk Lingerie; Belabumbum; Fresh Venturz LLP; Clovia; Triumph Holding AG |
Market Segmentation
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Maternity Innerwear Market, By Type
7.1. Maternity Innerwear Market, by Type, 2021-2030
7.1.1. Maternity/Nursing Bras
7.1.1.1. Market Revenue and Forecast (2016-2030)
7.1.2. Camisoles
7.1.2.1. Market Revenue and Forecast (2016-2030)
7.1.3. Shapewear
7.1.3.1. Market Revenue and Forecast (2016-2030)
7.1.4. Maternity Briefs
7.1.4.1. Market Revenue and Forecast (2016-2030)
Chapter 8. Global Maternity Innerwear Market, By Distribution Channel
8.1. Maternity Innerwear Market, by Distribution Channel, 2021-2030
8.1.1. Offline
8.1.1.1. Market Revenue and Forecast (2016-2030)
8.1.2. Online
8.1.2.1. Market Revenue and Forecast (2016-2030)
Chapter 9. Global Maternity Innerwear Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Type (2016-2030)
9.1.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.1.3. U.S.
9.1.3.1. Market Revenue and Forecast, by Type (2016-2030)
9.1.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.1.4. Rest of North America
9.1.4.1. Market Revenue and Forecast, by Type (2016-2030)
9.1.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Type (2016-2030)
9.2.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.3. UK
9.2.3.1. Market Revenue and Forecast, by Type (2016-2030)
9.2.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.4. Germany
9.2.4.1. Market Revenue and Forecast, by Type (2016-2030)
9.2.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.5. France
9.2.5.1. Market Revenue and Forecast, by Type (2016-2030)
9.2.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.2.6. Rest of Europe
9.2.6.1. Market Revenue and Forecast, by Type (2016-2030)
9.2.6.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Type (2016-2030)
9.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.3. India
9.3.3.1. Market Revenue and Forecast, by Type (2016-2030)
9.3.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.4. China
9.3.4.1. Market Revenue and Forecast, by Type (2016-2030)
9.3.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.5. Japan
9.3.5.1. Market Revenue and Forecast, by Type (2016-2030)
9.3.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.3.6. Rest of APAC
9.3.6.1. Market Revenue and Forecast, by Type (2016-2030)
9.3.6.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Type (2016-2030)
9.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.3. GCC
9.4.3.1. Market Revenue and Forecast, by Type (2016-2030)
9.4.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.4. North Africa
9.4.4.1. Market Revenue and Forecast, by Type (2016-2030)
9.4.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.5. South Africa
9.4.5.1. Market Revenue and Forecast, by Type (2016-2030)
9.4.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.4.6. Rest of MEA
9.4.6.1. Market Revenue and Forecast, by Type (2016-2030)
9.4.6.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Type (2016-2030)
9.5.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.5.3. Brazil
9.5.3.1. Market Revenue and Forecast, by Type (2016-2030)
9.5.3.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
9.5.4. Rest of LATAM
9.5.4.1. Market Revenue and Forecast, by Type (2016-2030)
9.5.4.2. Market Revenue and Forecast, by Distribution Channel (2016-2030)
Chapter 10. Company Profiles
10.1. Seraphine
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. Wacoal
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. H & M Hennes & Mauritz AB
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. Hatch Collection LLC
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. MamaCouture
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Hotmilk Lingerie
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. Belabumbum
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. Fresh Venturz LLP
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
10.9. Clovia
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. Triumph Holding AG
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
Glossary of Terms
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