The global interactive video wall market size is expected to be worth around US$ 11.4 billion by 2030, according to a new report by Vision Research Reports.
The global interactive video wall market size was valued at US$ 6.7 billion in 2020 and is anticipated to grow at a CAGR of 12.1% during forecast period 2021 to 2030.
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Interactive Video Wall Market (By Layout: Standard Layout, Custom Layout; By Display: LCD, LED, Others; By End User: Retail, Corporate, Transportation, Healthcare, Hospitality, Museum) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030
Report Coverage
Report Scope | Details |
Market Size | USD 11.4 billion by 2030 |
Growth Rate | CAGR of 12.1% From 2021 to 2030 |
Base Year | 2021 |
Forecast Period | 2021 to 2030 |
Segments Covered | Layout, Display, End User |
Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Companies Mentioned | Christie Digital System Inc.; eyefactive GmbH; Prestop B.V.; IDEUM; Intermedia Touch; Planar; Panasonic Corporation; MultiTaction; Pro Display; and Leyard Optoelectronic |
Growth Factors
Increasing adoption of interactive displays at public transportation/transit spaces, such as airports and railway stations is anticipated to drive the growth. Interactive video walls offer engaging interactive displays, especially when compared to a traditional video walls. They offer multiple screens, improved touchscreen interactivity, high image resolution and real-time content sharing. Commercial spaces including retail stores, healthcare facilities, restaurants and cafes, and museums are some of the major end users. The declining cost is directly expected to positively impact the demand in near future.
By Layout Analysis
The companies offer various types of products depending on the display layout. Standard layout includes landscape and portrait interactive video walls, which are mainly used in museums, trade shows and exhibitions, education, and hospitality sectors.
Interactive video walls with custom layout are anticipated to register considerable growth over the forecast period, attributed to the benefits offered in terms of flexibility, allowing users to switch between layouts whenever needed and offer robust preview options to ensure the requisite view of layout.
By Display Analysis
The LED segment accounted for the highest market share of approximately 50.5% in 2020. Curved LED interactive video walls are opening up new opportunity avenues for all participants involved in the value chain. An increasing number of outdoor events such as product launch, sports events, political assemblies, and music concerts, using video walls to entertain the audience by replacing widescreen displays is anticipated to further boost the demand.
By End User Analysis
retail segment accounted for approximately 21% of the market share. The retail vertical is anticipated to offer sound growth opportunities to the market players involved in the value chain on account of the rising number of commercial spaces including malls and shopping complexes.
Museum segment is anticipated to register considerable growth over the forecast period, attributed to various benefits offered in terms of ease of installation and immersion. These walls allow museum visitors to take control of what they want to know more about, using interactive technology.
By Regional Analysis
North America accounted for the largest market share of approximately 30.05% in 2020. The dominance can be attributed to the rising adoption of interactive technologies among commercial facilities in the region. In the current market scenario, U.S. dominates the interactive display market in North America.
Europe accounted for the second-largest market share of approximately 20.05% in terms of revenue in 2020. The growth is attributed to the increasing demand for landscape, portrait, and 3D installation video walls in the region.
Key Players
Christie Digital System Inc.; eyefactive GmbH; Prestop B.V.; IDEUM; Intermedia Touch; Planar; Panasonic Corporation; MultiTaction; Pro Display; and Leyard Optoelectronic among others
Market Segmentation
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The study objectives of this report are:
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