News

The global Massage Oil market size is expected to be worth around US$ 4.53 billion by 2027, according to a new report by Vision Research Reports.

The global Massage Oil market size was valued at US$ 2.60 billion in 2019 and is anticipated to grow at a CAGR of 7.1% during forecast period 2020 to 2027.

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Growth Factors

Rising awareness among consumers regarding massage as an effective remedy for the treatment of various health reasons, such as pain, soreness or spasm, and arthritis, is expected to be a key factor in driving the industry.

Growing busy and hectic lifestyle is giving rise to stress-related cases, thereby impelling consumers to opt for a massage, thus supporting the growth of the market. Moreover, the availability of different forms of massage therapies is positively influencing the market growth.

Organizations such as the American Massage Therapy Association (AMTA) and the International Massage Association (IMA) are spreading awareness related to various health benefits of massage by conducting seminars, training camps, and events. For instance, IMA is planning to conduct a world championship in June 2020 at Copenhagen with an aim to increase global networking among therapists across the world.

Report Highlights

• In terms of product, almond oil is anticipated to expand at the fastest CAGR over the forecast period. This is attributed to increasing popularity of almond oil among athletes, coaches, and sports physiotherapists as it can alleviate sore muscle
• Increasing prevalence of sports related injuries is increasing the adoption of sports massage treatment, which, in turn, is expected to fuel demand for almond oil in the upcoming years
• North America held a considerable massage oil market share in 2019 owing to increasing number of spa facilities, coupled with growing consumers’ preference for spa treatment on a regular basis on account of their hectic lifestyle
• Asia Pacific is expected to expand at the fastest CAGR of 7.5% over the forecast period due to increasing number of spa hotels in developing economies, including China and India

Key Players

Some of the key players operating in the market are Bon Vital, Fabulous Frannie, Biotone, The Body Shop, Aura Cacia, Bath & Body Works, Natural Bath and Body Products, The Himalaya Drug Company, Master Massage, Raven Moonlight Botanicals, and Nature’s Alchemy.

Market Segmentation