News

The global Fruit Tea market size is expected to be worth around US$ 5.0 billion by 2027, according to a new report by Vision Research Reports.

The global Fruit Tea market size was valued at US$ 2.3 billion in 2019 and is anticipated to grow at a CAGR of 9.5% during forecast period 2020 to 2027.

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Growth Factors

Shifting preference of consumers toward healthy and caffeine-free beverages is boosting the demand for the product across the world. Fruits teas have become a popular out-of-home beverage among health-conscious consumers and are gaining more traction as compared to the traditional black tea.

The growing popularity of fruit-flavored tea products with low caffeine content among health-conscious consumers is expected to remain a key driving factor for the industry. Furthermore, shifting consumer preference toward customized tea gift sets along with the growing importance of a healthy lifestyle is expected to boost the demand for fruit teas across the world.

Report Highlights

• North America is expected to witness fastest CAGR from 2020 to 2027 in light of growing demand for healthy beverages among millennials in U.S. and Canada
• Asia Pacific dominated the fruit tea market in 2019, accounting for more than 35% share of the global revenue. This dominance is attributed to increased popularity of these products as healthy drinks among consumers in countries including China and Taiwan
• Online distribution channel is expected register a CAGR of 10.6% from 2020 to 2027 owing to it rising popularity for providing extra-convenience and easy access of products to the consumers

Key Players

Harney & Sons Fine Teas, R. Twining and Company Limited, Tata Consumer Products, Hain Celestial, Stash Tea, and Unilever. New product development is expected to remain as a critical success factor for the industry players.

Market Segmentation