The global postpartum products market size is expected to be worth around US$ 8.44 billion by 2030, according to a new report by Vision Research Reports.
The global postpartum products market size was valued at US$ 4.09 billion in 2020 and is anticipated to grow at a CAGR of 8.4% during forecast period 2021 to 2030.
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Postpartum Products Market (By Product: Breastfeeding Accessories, Perineal Cooling Pads, Others; By Sales Channel: Hospital Pharmacy (Inpatient), Retail Store, E-commerce, Wholesaler/Distributor, Direct Purchase) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030
Report Coverage
| Report Scope | Details |
| Market Size | USD 8.44 billion by 2030 |
| Growth Rate | CAGR of 8.4% From 2021 to 2030 |
| Base Year | 2021 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Product, Sales channel |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Koninklijke Philips N.V.; MedelaLLC; Newell Brands; AMEDA; NUBY; Mayborn Group Limited; Edgewell Personal Care; Handi-Craft Company (Dr. Brown’s); ArtsanaS.P.A; Medline |
Growth Factors
A rise in the pregnancy rate globally is expected to boost the demand for postpartum products. These products help to deal with the physical changes of pregnant women post-pregnancy. However, the economic crisis caused by COVID-19 in many countries across the globe has led to a considerable decline in birth rates. For instance, a survey of the National Academy of Sciences in Europe showed that 73.0% of those planning to have a child in 2020 decided to delay or abandoned their plans entirely. This is expected to impact the market growth in the long term.
The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. As per the WHO, in 2017, approximately 810 women died every day from pregnancy and childbirth. In addition, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel the market growth over the forecast period.
By Product Analysis
The breastfeeding accessories segment accounted the market in 2020 with a revenue share of over 55.0%. The factors fueling the growth of the segment include a surge in women employment rates, decreasing infant mortality rate, growing awareness about the availability of breastfeeding accessories, improving healthcare infrastructure in emerging economies, and increasing number of milk banks.
The perineal cooling pads segment is expected to expand at the largest CAGR of 8.4% during the forecast period owing to the increasing application of these cooling pads for relieving perineal pain, which results in the increased postpartum comfort among women.
By Sales Channel Analysis
The hospital pharmacy held the highest revenue share of over 36.0% in 2020. Increasing pregnancy rates globally and a rise in the demand for postpartum products among new mothers are anticipated to boost the growth of the segment. Moreover, hospital pharmacies are trusted by the consumers for baby and mother products due to safety concerns.
The e-commerce segment is expected to expand at the largest CAGR of 8.3% during the forecast period. Rising online and e-commerce accessibility of postpartum products is likely to aid in the market expansion. The e-commerce channel allows the end-users to compare and select suitable products based on their type, brand, price, and point of sales.
By Regional Analysis
Asia Pacific accounted the market with a revenue share of over 41.0% in 2020. The growth of the regional market can be attributed to various awareness campaigns leading to increasing awareness levels and the keen focus of key market players on tapping the potential offered by this region.
The Middle East and Africa is expected to expand at the largest CAGR of 7.7% from 2021 to 2030. The presence of a large population in the region and increasing government collaboration with various global-level organizations for financing healthcare development programs are expected to drive the market.
Key Players
Market Segmentation
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