The global complete nutrition products market size is expected to be worth around US$ 9.9 billion by 2030, according to a new report by Vision Research Reports.
The global complete nutrition products market size was valued at US$ 6.9 billion in 2020 and is anticipated to grow at a CAGR of 9.0% during forecast period 2021 to 2030.
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Report Coverage
| Report Scope | Details |
| Market Size | USD 9.9 billion by 2030 |
| Growth Rate | CAGR of 9.0% From 2021 to 2030 |
| Base Year | 2020 |
| Historic Data | 2017 to 2020 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Product, Distribution Channel |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; YFood Labs GmbH |
Growth Factors
Growing consumer inclination towards ready-to-eat or on-the-go products, owing to busier lifestyles and hectic work schedules, is driving the demand for complete nutrition products.
Increasing working population in both developed and developing nations and rising single households that have less time to cook or prepare meals are factors anticipated to propel market growth. Moreover, convenient food products in the form of bars and RTD shakes are easily accepted by consumers owing to their on-the-go lifestyles. The rising demand for high quality, organic, and unique taste is further likely to drive the market.
Report Highlights
The powder segment dominated the market for complete nutrition products and accounted for the largest revenue share of 64.3% in 2021 and is expected to maintain dominance over the forecast period.
the RTD shakes segment is projected to register the fastest CAGR of 10.8% from 2021 to 2030. The rapidly increasing demand for convenient and cost-efficient nutrition products is driving the adoption of RTD shakes among most consumers.
The bars segment accounted for a revenue share of more than 10.0% in 2021 and is expected to register a CAGR of 12.2% from 2021 to 2030.
The supermarkets and hypermarkets dominated the market for complete nutrition products and accounted for the largest revenue share of over 53.6% in 2021.
The online distribution channel segment is projected to register the fastest CAGR of 12.7% from 2021 to 2030. Online distribution channels are gaining popularity due to the high levels of convenience offered.
The convenience stores segment is projected to register a CAGR of 10.3% from 2021 to 2030.The widespread presence of such stores makes them one of the most convenient stops for purchasing complete nutrition products along with other daily necessities.
North America dominated the complete nutrition products market and accounted for the largest revenue share of over 52.0% in 2021.This growth is owing to the rising health-related concerns such as obesity and diabetes among young consumers are propelling the demand across North America.
In Asia Pacific, the market for complete nutrition products is expected to witness a CAGR of 10.4% from 2021 to 2030. The major factor driving the market in Asia Pacific is the strong demand for complete nutrition products primarily from economies such as China, Japan, Taiwan, Australia, and India. Global players are expanding their reach by investing in lucrative markets across Asia which is expected to fuel the regional market growth.
Key Players
Market Segmentation
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Complete Nutrition Products Market, By Product
7.1. Complete Nutrition Products Market, by Product, 2021-2030
7.1.1. Powder
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. RTD Shakes
7.1.2.1. Market Revenue and Forecast (2017-2030)
7.1.3. Bars
7.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Complete Nutrition Products Market, By Distribution Channel
8.1. Complete Nutrition Products Market, by Distribution Channel, 2021-2030
8.1.1. Supermarkets & Hypermarkets
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Convenience Stores
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Online
8.1.3.1. Market Revenue and Forecast (2017-2030)
8.1.4. Others
8.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Complete Nutrition Products Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.1.3. U.S.
9.1.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.3.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.1.4. Rest of North America
9.1.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.1.4.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.2.3. UK
9.2.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.3.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.2.4. Germany
9.2.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.4.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.2.5. France
9.2.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.5.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.2.6. Rest of Europe
9.2.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.2.6.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.3.3. India
9.3.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.3.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.3.4. China
9.3.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.4.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.3.5. Japan
9.3.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.5.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.3.6. Rest of APAC
9.3.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.3.6.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.4.3. GCC
9.4.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.3.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.4.4. North Africa
9.4.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.4.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.4.5. South Africa
9.4.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.5.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.4.6. Rest of MEA
9.4.6.1. Market Revenue and Forecast, by Product (2017-2030)
9.4.6.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.5.3. Brazil
9.5.3.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.3.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
9.5.4. Rest of LATAM
9.5.4.1. Market Revenue and Forecast, by Product (2017-2030)
9.5.4.2. Market Revenue and Forecast, by Distribution Channel (2017-2030)
Chapter 10. Company Profiles
10.1. Huel Inc.
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. Soylent
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. IdealShape
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. SlimFast
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. LadyBoss
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. RSP Nutrition
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. Numix
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. MuscleBlaze
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
10.9. Jimmy Joy
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. YFood Labs GmbH
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
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