The global Men’s Personal Care market size is to be worth US$ 75.10 billion by 2028, according to a new report by Vision Research Reports and size was valued at US$ 47.8 billion in 2020 and is anticipated to grow at a CAGR of 6.02% during forecast period 2021 to 2028.
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Growth Factors
Growing popularity among men for daily skincare routine coupled with rising awareness in respect to personal grooming and hygiene is the key factor driving the market. Availability of a wide range of skincare routine products by key players and guidance by industry experts is driving the market.
Millennial men nowadays are becoming more conscious of their physical appearance and looks and are willing to experience innovative products that are proven to work for skin nourishment. Prominent players in the beauty and cosmetics market have been collaborating and launching innovative products specifically designed for men. For instance, in September 2018 Loreal China partnered with Tmall to gain traction of millennial men. This partnership is bound to provide insights from Alibaba’s 600 million users for the product development process and further launching innovative products in the men’s personal care category.
Most of the companies in the market have been relying on social media platforms including YouTube, Instagram, and Facebook to promote their products as one of the prominent strategies to pique consumer interest. Besides, launching the product on their official website, the companies use popular social media influencer or celebrities who usually have millions of followers as marketing media to build their brand awareness among the consumers. For instance, Loreal Paris in February 2017 changes its slogan ‘Because you’re worth it’ to ‘We are all worth it’ with respect to catering to a more diverse and inclusive audience. In the following year, the brand for the first time featured a male model- Gary Thompson blogger and makeup artist in a cosmetics campaign for its True Match Foundation campaign.
Key Players
Market Segmentation
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In this study, the years considered to estimate the market size of Men’s Personal Care are as follows:
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– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Research Methodology:
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Market Size Estimation
Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).
The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.
Secondary Sources
Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.
Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
The study objectives of this report are:
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